Unlike targeted website traffic generated from email marketing or pay-per-click advertising, organic traffic limits your knowledge of exactly what these visitors are looking for or exactly where they came from. Untargeted organic traffic will find your website if your pages and blog articles are optimized and you are actively promoting your site, but how do you convert these visitors? Creating an appealing offer for this random mix of visitors requires a much different conversion strategy than target marketing campaigns. Converting this traffic requires powerful call-to-action statements that entice these visitors to click through to landing page offers that will appeal to a wider demographic range. The trick to this website lead conversion strategy is to determine which of your pages generate the most organic traffic and then link those pages to offers (via calls-to-action) that will most likely be of interest to those page or blog article visitors. The call-to-action statement must stand out on the page with a short, yet enticing message that grabs your visitor’s attention. The offer landing page strategy must be clear, concise and provide something valuable enough that visitors will fill out a form to receive your offer.
To learn more about our lead qualifying services and how Image-Minded can improve your lead conversion, email us at info@image-minded.com.