Converting visitors into leads is the obvious first step to your goal of gaining new customers through your online presence. There are two distinct strategies requiring slightly different techniques to develop leads online. One strategy is targeted and the other is an organic marketing strategy.
Targeted or direct online marketing is when you initiate your message or advertisement directly to your potential customers via email or online advertising (PPC). This approach utilizes a segmented section of your existing marketing database of potential buyer emails and requires the email recipient to click on your emailed call-to-action compelling offer. You can also use the same targeted call-to-action message used for email within an online advertisement that is targeted to that same segmented market, also requiring the online reader to click on your call-to-action offer. In either case, by clicking on the call-to-action button, your potential buyer will be taken to the same unique landing page within your website which further defines your message and also gathers additional information about your new lead. Read More...
The organic approach requires a similar technique, but uses a broader target market and a more general call-to-action message. This is because organic traffic visitors are finding your website with keyword search phrases that individual website or blog pages are optimized for. The keyword phrase is the only thing you know these visitors want to know more about. No other demographic information is known about these visitors yet. So the key here is to create a call-to-action button for a compelling offer related to the keyword phrase the page is optimized for and designed to be of interest to someone finding this single page within your website or an individual blog post. You want this new visitor to click on your call to action button first before they navigate to other areas of your website that may be of less interest to them. Like the targeted strategy, when your webpage or blog post call-to-action is clicked, your visitor will be directed to a custom landing page that further defines your offer and also uses a form to gather additional information about these visitors. Read More...
To learn more about our lead conversion services and how Image-Minded can improve your lead generation, email us at info@image-minded.com.