Online target marketing strategy is a proven effective way to promote your online content. Unlike promoting your content with traditional marketing practices such as television or print advertising, direct mail or telemarketing; online content promotion using a target marketing strategy can be easily measured for success. Online content promotion is also less expensive to use on a tight marketing budget, plus sales conversion is higher than any of the traditional marketing practices.
Online target marketing campaigns consist of paid search marketing and email marketing. Paid search and email marketing campaigns start by identifying the different marketing segments of people who are most likely to buy your products or services as well as the needs each of these segments have. The next step is to develop targeted messages for each segment that cater to each segments profile or “persona”. This approach produces much higher leads and conversion rates when compared to sending the same generic message to your entire market. Narrowing your focus to smaller segments is much more effective than a mass marketing “spray and pray” approach. This is because it is next to impossible to be an authority on everything or everyone, but by segmenting the market and then directly targeting a unique message for each segment, you can appear to be more of an expert for each niche.
Paid search marketing or PPC ads can easily target specific market segments with great success. These ads can guarantee that you’ll be on the first page of Google searches for your choice of keywords, but it’s going to cost you each time someone clicks your ad link. The key to success with PPC campaigns is to link your ads to customized, targeted landing pages that can increase the opportunity for you to learn more about each lead and convert more leads into customers. Each click of your ad can cost several dollars, and each lead is interested in specific details of the PPC ad. Creating a custom landing page provides the user with added information and provides you with a way to contact your new lead. Image-Minded can create or redesign your landing pages for AdWords that will turn those clicks into leads and future customers.
Another way to promote your content to target segments of your market is by emailing your marketing database. This involves sending customized offers to current customers and old leads with the goal of getting them to convert into a current lead or new customer. As with the PPC ads, these emails include offers designed for a target market segment and includes a custom landing page that increases the opportunity for conversion.
To learn more about our direct marketing services and how Image-Minded can improve your promotion strategy, email us at info@image-minded.com.