Organic marketing is the fastest growing and most cost effective forms of Internet Marketing today. It also has longer lasting effectiveness when compared to other types of marketing. So why isn't every business using it? Is it because those companies just don't understand how to set it up for business, or how to maintain or analyze it? Or is it because they don't have enough help to manage it? Most likely it is a little of both since it is hard to argue that it doesn't work, especially now that every large business has incorporated an organic marketing strategy into their marketing mix. Most companies agree that the only drawback to organic marketing is the additional time necessary to set it up and to achieve desired campaign results when compared to pay-per-click advertising. The return on investment (ROI) is always higher, so it is almost odd that marketing budgets would be spent elsewhere first.
Surprisingly, many small businesses still believe social media marketing is a fad, soon to be a declining trend. These companies continue the way they always have because it is so comfortable not to change their proven "business-as-usual" marketing philosophy. They continue to place yellow pages advertising, blast email, postal mail and make phone calls to gain business. But the world has changed. The Yellow Pages directories are smaller, and older forms of marketing like email, postal mail and telemarketing have become too regulated to be as effective as they once were.
To have a truly effective organic marketing strategy, search engine optimization and social media strategy must be integrated. Using optimized keywords and links are the most important pieces since using them will increase the chance your content will be found. Participating in social media without a SEO strategy will dramatically reduce the success of any marketing campaign.
To learn more about our social media services and how Image-Minded can improve your organic marketing strategy, email us at info@image-minded.com.