Optimizing your content is an important step since it helps guarantee that the content you created has the best chance possible to generate website traffic. Additionally, SEO is the single most effective online marketing tactic for generating conversions. Without optimization you are passing up the opportunity to be more easily found from the 14 billion keyword searches occurring each month.
It is important to optimize content for targeted website traffic. Optimizing is almost as important as creating content and is certainly a key inbound marketing step for getting found. Before successfully optimizing a web page, blog post, tweet or share on Facebook, your first step is thorough keyword research. Your potential customers are searching for words, terms and phrases in Google and other search engines, as well as reading and subscribing to blogs related to these terms. They are also chatting in on-line forums and social media conversations based around these terms. Identifying your top performing keywords that your prospects are using to find your products, services and information is crucial to the the success of any SEO, PPC, blog articles, or social media marketing.
There are two key parts to optimizing your content:
- On-Page SEO: Process of telling the search engines what each of your website pages are about by scattering ranking keywords in specific places throughout your site. 25% of how well you rank in search engines comes from on-page optimization.
- Off-Page SEO: Process of showing the authority of your website to the search engines by building optimized keyword links and also getting other websites to link to your site. Search engines view these inbound links as your online reputation. Your website will be considered more important than other websites by the search engines if you have more links from other popular sites. 75% of how well you rank in the search engines comes from off-page optimization.
To learn more about our SEO services and how Image-Minded can improve your search engine optimization, email us at email@example.com.