Off-Page SEO is all about link building for website authority. Search engines look for the total number of inbound links to your website and the quality (link PR) of the websites that are linking to you. Inbound links to your website are analyzed by search engines to measure the importance of your site and ultimately determine if you should rank well for a given keyword.
The quality of your content is the key reason other websites want to link to you. In other words, websites will link to you if you have created unique and valuable content that they view as beneficial for their potential customers. They are referring their visitors to your website because they believe your website provides credibility for their website. An inbound link is kind of like a letter of recommendation, a testimonial, or business referral stating that their business believes in your business.
Link building is more difficult to do which is likely why the search engines consider it as 75% of the SEO equation within their algorithms. Initial inbound links can be generated fairly easily by getting listed on business directory websites. It takes most companies several years to build a sizable number of inbound links that are achieved as the result of producing interesting blog posts that are strategically placed for other bloggers to find and also spread through social media. In fact, regular blogging that is also optimized can increase total website traffic by 55% and greatly increase inbound links too.
Image-Minded can help you with your link building strategy and off-page SEO. Our process involves only ethical white-hat seo link building concepts that will not only increase your inbound links, but also result in better quality links that will raise your website authority.
To learn more about our SEO services and how Image-Minded can improve your search engine optimization, email us at info@image-minded.com.