Landing page strategy has become one of the most important tools used in online marketing. Conversion landing pages allow marketers to send targeted online traffic to view specific online advertising messages likely to be of interest to that targeted segment. Landing page optimization can provide great measurable information that can transform your visitors into qualified sales leads. The most successful landing pages designs include a single compelling offer that is powerful enough to capture your visitors interest and motivate them to receive your offer. They want the information you are offering enough to fill out a short form. Your visitors are told up front what they will receive in exchange for some brief information about them. Common offers include “how to” eBooks, webinars, trial subscriptions, samples, contests, product discounts, and most any other free stuff your visitors will be interested in. Creating a great offer is critical to the success of landing page lead conversion, and the most successful offers are usually the free ones.
Once you have created your offer, the next step is to design a landing page that describes the offer and clearly shows how they should proceed to receive the offer. So the offer is what you want your visitors to do and the process of how they receive the offer is called the call-to-action. Call-to-actions are buttons or links next to the offer with a short description and the method to receive the offer such as “click here to receive” or “download now”. Once the call to action button is pressed, the visitor is taken to a very short conversion form that they must complete before getting the offer item. Once the conversion form is submitted, the visitor is then provided with the specifics to receive the offer.
After the landing page and conversion forms are set up, the next step is sending the targeted traffic to your landing page. The most common ways to drive this traffic is by email and pay-per-click search advertising. Once launched, your landing page and conversion form results can be measured with analytics allowing you to track the generated leads and your campaign performance.
To learn more about our landing page strategy services and how Image-Minded can improve your lead conversion, email us at info@image-minded.com.