Internet Strategy also known as Inbound Marketing is the technique your business uses to place content and media on-line by using marketing tools that automate creative and technical elements of the internet through different stages of the customer engagement cycle. A good internet strategy will build up your brand and capture more qualified sales leads as a result of increased website traffic with a higher percentage of target visitors. Inbound marketing consists of three important marketing concepts: Get Found!, Convert! and Analyze!. Each of these strategies are clearly defined throughout this website.
Image-Minded will create your internet strategy by assisting you to establish your consistent business personality, buyer persona and competitive differentiation in order to define and achieve your on-line goals. Our goal is to dramatically increase online presence and your website's ability to attract customers with measurable results. Once established, we provide monthly maintenance to be certain that your internet strategy is consistently attracting qualified leads and increased sales. We will focus on your sales and marketing so you can stay focused on your business and customer service.
Personality
The key to a strong internet strategy is to clearly establish the on-line goals your company wants to achieve. Before defining your goals, existing business objectives and all marketing materials are reviewed to verify consistency across sales and marketing strategies. This step is important since it establishes a consistent company personality and message that everyone in your organization communicates effectively to both potential customers and your current clients.
Buyer Persona
The next step is to create your customer or buyer persona. Your buyer persona is a fictitious person who needs to be defined with all of the most likely traits and demographics of your largest customer segment. Once established, the buyer persona helps identify who your web presence must attract, where they are located, why they need you, and the current problems they have that your products or services can solve for them. Most importantly you want to define what action you want them to take when they do find you.
Differentiation
The final step is to differentiate your business from your competitors in every way possible and express the differences in words, pictures and actions. Differentiation should define your competitive advantages, customer acquisition and retention, community value and innovations that can change your industry.