Getting Found on Google to Generate Website Traffic

The strategy for getting found on Google involves a three step process that once implemented allows your prospective buyers to quickly find you. We call these three steps: Create, Optimize and Promote. In order for you to be found on the internet, your potential customers will use search engines such as Google, Bing or Yahoo, as well as social media and blog directories to hunt for products or services which you offer. Whether they are seeking for details, forecasts, entertainment, thought leadership, research, tools, recommendations, data or discussions, they end up discovering details related to your products, company, people and brand.

The three primary steps to getting found on Google are:

The first not to mention most crucial element of getting found on Google is without a doubt creating remarkable content which is interesting, useful and / or attention-grabbing to your buyer persona. That means crafting web pages, blog posts, imagery, video clips, webinars, and whitepapers as well as marketing specific tools that may be helpful, interesting, thought-provoking, controversial, and even fun for your target visitors. This process will not be easy, and it is essentially the most important part for those who want to generate website traffic as well as leads and sales. You need to establish your company's content development strategy along with a project schedule, and then be able to stick to it.

During the content creation phase, you should keep in mind that you also need to optimize your content for the search engines and social media channels in order to get found. Optimizing your content is an important step since it helps guarantee that the content you created has the best chance possible to generate website traffic. Additionally, SEO is the single most effective online marketing tactic for generating conversions. Without optimization you are passing up the opportunity to be more easily found from the 14 billion keyword searches occurring each month.

On-Page SEO
Off-Page SEO

After creating and optimizing remarkable content, it is time to promote it. But how? There are so many options. Should you use social media? What about advertising on Google through “Pay-Per-Click”? Is email advertising still an effective channel? What about the trade shows you have gone to every year since you started your business? How can you maximize your exposure with your shrinking marketing budget? The answer to these questions will vary from business to business, but today companies should promote their business by integrating all of these marketing options for getting found on Google.