Email marketing strategy is another critical section of any marketing plan, and is essential to a successful email marketing campaign. Targeting potential buyers with email marketing is one of the best tools a marketer has. Targeted email marketing generates new leads and closes the loop by creating new customers. Of course this is assuming everyone on your target email list has agreed to receive your emails. Without permission, you run the risk of being black-listed as a spammer which in turn damages your brand, your domain name, future success with internet marketing and lost revenue. Once black-listed, all your future email marketing efforts will most likely be absorbed by spam filters and rarely ever read. Why run that risk? An email marketing strategy based on current best practices will guide your campaigns from development to analysis with positive measurable results.
Current email marketing campaign strategies include automatic opt-in email list building and scheduled list maintenance to help ensure that your email list is increasing the number of good email addresses and deleting obsolete or inactive ones. Segmenting your email lists to target specific buyers with more relevant content is another strategy that will improve readership and open doors for further engagement strategies and social media integration. Today there are so many affordable email analysis tools to test and measure success automatically that there is no excuse for not doing so. Additionally, by optimizing every message sent and integrating clear calls to action within each email that are linked to landing pages, your campaigns have a much better chance for success.
The latest trends in email marketing that every company should be considering today are mobile and video email. Over 80% of all email sent today is read on mobile phones and this number continues to grow. Successful emails are those that are also optimized for mobile browsers. Email campaigns can only be successful if they can be opened and read. The email most likely to be opened is of course a video, but video can't really exist in email format. However an obvious video link with a personalized video message drastically increases the chance for email success.
There are so many more exciting email marketing strategies that Image-Minded can develop for your email marketing campaigns. To learn more about our lead conversion services, email us at info@image-minded.com.