The key to getting found on Google today is by creating unique content, and then optimizing and promoting your unique content in as many ways as possible. The search engines recognize content duplication and they don't like it. First off, it's illegal to duplicate content from a different source without their permission. Secondly, re-writing or "spinning" your own content to clog the internet with duplicate "versions" of nearly identical content is being viewed by search engines as online spam. In fact Google is doing all they can to penalize websites and blogs that duplicate existing content by lowering their page-rank in order to reduce the number of low-quality spam websites that show up in top search engine results. Additionally Google is rewarding websites and blogs that continue to generate unique content. Unique content is what we are all searching online for anyway, right? It is always frustrating to receive irrelevant information on the first page of search engine results.
The first step in content strategy is to determine who will author your content. One person can be designated to create all content articles or you can have a team of thought leaders who can take turns as web content writers by contributing articles under the guidance of your designated content manager. The second step in content strategy is to decide how often new articles will be created. Two or three articles a week is considered ideal. Regardless if one person or a team will author the content, a calendar should be created so that everyone knows the time-frame and subject matter. Once created, stick to the calendar.
To learn more about our content development services and how Image-Minded can improve your content strategy, email us at info@image-minded.com.