Social Media Marketing for the Slalom Ski Industry
I have been involved in the watersports industry for most of my career and before wakeboards existed, so it makes perfect sense that I start off here. I'm going to focus on brands that manufacture high-end slalom skis since this is where the waterski industry focuses most of their marketing effort. The brands in my study include: HO, Connelly, O'Brien, Radar, Goode, D3 and AM. HO, Connelly and Radar have separate wakeboard brands which will be reviewed in the wakeboard industry comparison later in this series.